Our Privacy & Policy

This Privacy Notice (“Notice”) outlines how we address privacy-related concerns and how we collect, utilize, and share your Personal Information (as defined below).

Introduction

Welcome to our website operated by Wristby, Inc. and its affiliates (“Wristby,” “we,” “our,” or “us”). Wristby serves as the premier source for everything related to horology, providing access to watches and related information for enthusiasts everywhere. We prioritize your privacy and protection of your data. This Privacy Notice (“Notice”) outlines how we address privacy-related concerns and how we collect, utilize, and share your Personal Information (as defined below).

Scope

This Notice is applicable when you use or access our websites, including www.wristby.com and its subdomains or portals, as well as our mobile applications (“Apps”), and any other circumstances where you provide us with Personal Information or engage with us online or in person. In this Notice, “Personal Information” refers to any data that can be linked to an identified or identifiable individual, as protected under relevant privacy laws. Collectively, we refer to these as our “Services.” By using these Services, you agree to adhere to our Terms of Service.

We will clarify when it is necessary for you to provide Personal Information to us, along with potential repercussions for not doing so. If you choose not to supply the requested Personal Information, you may lose access to certain features of our Services that require that information or that we are legally obligated to collect.

For any inquiries regarding this Privacy Notice, please reach out to us at contact@wristby.com.

What Information We Collect

This section elaborates on the types of information we gather from you through our Site and Services. We may gather your information (including Personal Information) in several ways:

Information That You Provide to Us

When you use our Site and Services, we may collect Personal Information such as:

Your contact details, including first and last name, email address, physical address, shipping details, and phone numbers.
Financial information, including credit/debit card numbers, bank account details, and your purchase and service history.
Data about your watch collection, wish lists, and preferred brands.
Information you provide through the Site or Apps’ chat feature (note that we do not collect information via chat unless you choose to provide it).
If you seek employment with us, details concerning your employment history or educational background.
Social media details, like handles and content shared through third-party features on our Site, Apps, and social media platforms, or that you’ve posted on accessible social media pages.
Any additional data that could reasonably serve to identify you personally, your household, or your device.

We may also collect Personal Information directly from you when you choose to share it, through various avenues, such as phone calls, emails, online chats, form submissions, or information shared directly by you.

Your choice to provide Personal Information is entirely voluntary; however, declining to do so may limit your ability to access certain features of the Site, Apps, or our Services.

Information That Is Automatically Collected

Like many organizations, we and/or our service providers may automatically collect and/or store specific information when you interact with our Site, Apps, and Services (“Usage Information”). This information is retrieved and/or accessed from your devices whenever you engage with our Site or Apps. Usage Information may consist of:

Your IP address, IDFA, Android/Google Advertising ID, IMEI, or other unique identifiers.
Details about your device’s functionality (browser type, language, settings, operating system, hardware, and mobile network information).
Referring and exit pages and URLs.
Areas within our Site and Apps you visit and your actions there, including remembering your preferences.
Your device’s location, including ZIP code or country.
Characteristics of your device.
Other miscellaneous data, such as the time you visited our Site or Apps, which aids in analytics or usage insights.
Information regarding your interaction with our emails.
Statistical data about how both registered and unregistered users utilize our Site and Services; this aggregate information is derived from Personal Information but cannot be linked back to you.

For location-based functionalities, some Services may feature tools based on users’ actual locations. If you utilize any Location-Based Services, we may collect and store information regarding your location at the time of use (in addition to some automatically collected geolocation data).

If you prefer not to have us or our service providers collect and use location data, you can disable location features on your device. Please refer to your device’s manufacturer settings for guidance, though disabling these features may limit or disable your access to certain functionalities, Services, or content.

Information Collected from Third Parties

The Site or Apps may provide functionalities that enable interactions between our services and your accounts on third-party websites or applications. Using these features may involve information being supplied to us by third parties. For example, we may receive insights about traffic and usage through external sources. We might also link to facilitate communications from our Site or Apps, and we may engage third parties for email or social media postings (like “Share” buttons). These third parties utilize cookies and tracking technologies to collect information about your interactions with Wristby. We do not control the data practices of these external entities; therefore, we urge you to review their privacy policies to gain an understanding of their data handling practices.

How We Use Your Information

We may request your Personal Information for several purposes, including:

To respond to inquiries about Wristby and our Services, potentially asking for your name, email, and phone number.
To deliver our products and Services to you.
To assist you in creating an account with Wristby.
To verify your identity and combat fraud.
To process payments efficiently.
To evaluate your eligibility for Wristby insurance and handle claims.
To send you marketing communications, including emails and texts about Wristby and our Services.
To share updates and relevant information regarding Wristby and our Services.
To manage your participation in promotions, contests, or surveys, while ensuring that any comments provided do not include sensitive information you wish to keep private.
To assess your job application and administer employment-related benefits.
To enhance the effectiveness of our Site, Apps, and Services.
To safeguard the security of our Site, Apps, and Services.
To comply with legal mandates and protect the rights, safety, and property of Wristby and the general public.
For additional purposes disclosed at the time of Personal Information collection or specified in this Notice.

Use of Cookies

We employ cookies and other tracking technologies to tailor your experience, analyze user behavior, and enhance our Services. These technologies allow us to gather information such as the type of device you’re using, your browser type, how you engage with our Site or Apps, your geographic location, web requests, timestamps, IP address, and your internet service provider’s domain name. If this data can confirm your identity when combined with other information, we will treat it as Personal Information.

You can configure your browser to decline cookies; however, this may limit some functionalities of our Site. For instance, we might not recognize your device, and you may need to log in each time you visit.

We might utilize various types of cookies such as:

Advertising and Analytics cookies
Essential cookies
Functionality cookies
Social Media cookies

Additionally, we might use pixel tags, which are small graphic files that enable us and third parties to track usage on the site and provide us with insights based on your interactions. These tags may collect your IP address and browser type. Third-party services may also employ pixel tags to gather information regarding your interactions with our site, including links clicked, and we may use this data in conjunction with cookies to deliver targeted advertisements.

Other data technologies may also be used to collect comparable information for security and fraud prevention purposes.

For more details about cookies, you can visit this informative site.

Your Choices

Most web browsers provide a “help” section in their toolbars. You can refer to this section for notifications about new cookies and guidance on disabling them. Below are links to assist you in modifying settings for the most popular browsers:

Internet Explorer
Mozilla Firefox
Google Chrome
Apple Safari

Note, however, that rejecting or disabling cookies may impair your ability to access certain Site features and limit the full functionality of our offerings. For more information on cookies and similar technologies, which includes how to see what cookies have been set and how to manage/delete them, please visit www.allaboutcookies.org and/or www.youronlinechoices.com.

Do Not Track

Your browser may include a “Do Not Track” feature that allows you to communicate your preference for not being tracked across different websites and online platforms. While various third parties have developed or are developing mechanisms for expressing consumer choice regarding information collection across the internet, there is currently no universally accepted standard for how companies should respond to a Do Not Track signal. At this time, we do not monitor or act upon these signals. For more information on Do Not Track, you can find helpful resources online.

Communication Preferences

To enhance the relevance of our emails, we often receive confirmation when you open messages from us if your technological capabilities allow for it. You can opt out of email communications at any time. To manage your communication preferences with Wristby or to unsubscribe entirely, you can follow the instructions at the bottom of our emails or contact us at contact@wristby.com.

Analytics

We leverage Google Analytics for insights into how our customers interact with the Site. To learn more about Google’s use of your Personal Information, you can review their policies here: https://policies.google.com/privacy?hl=en. You also have the option to opt out of Google Analytics by visiting: https://tools.google.com/dlpage/gaoptout.

How We Share Your Information

Service Providers

We may share your Personal Information with third-party service providers who assist with website hosting, payment processing, online chat functionalities, data analysis, IT support, customer service, email distribution, online advertising, event planning, and other services. Specifically, we use Shopify to facilitate our online store; you can learn more about how Shopify handles your Personal Information here: https://www.shopify.com/legal/privacy.

Third Party Advertising

We may share details about your usage of our Site and Services, your purchases, and your interactions with ads on other platforms with our advertising partners to deliver targeted advertisements or marketing communications that may interest you. This data may be shared directly with our advertising partners, or through cookies and similar technologies (with your consent, depending on your location).

For insight into targeted advertising mechanisms, visit the Network Advertising Initiative’s educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Other

Except for the instances previously detailed, we will only share your Personal Information under the following conditions:

To comply with legal obligations;
To answer claims or comply with legal processes served on Wristby (e.g., subpoenas, warrants, court orders);
To enforce our policies or agreements;
To protect and defend our rights or property, as well as those of our customers, employees, visitors, or the public;
In connection with business transfers, sales, liquidations, or mergers;
If we reasonably suspect that immediate disclosure is necessary to protect against threats to life or serious injury; and
With your consent.

Third Party Links

Our Site may contain links to external sites, including social media platforms and partner websites. These sites are not governed by this Privacy Notice. Please review the privacy policies of those external websites to understand their data practices.

International Transfers of Data

This Site operates in the United States. If you’re located outside the U.S., please note that your information may be transferred, stored, and processed in the United States. By using this Site and providing information to us, you consent to the transfer, processing, and storage of your information in the United States. It’s important to recognize that privacy laws in the U.S. may differ from those in other regions, such as the European Union. Our service providers implement appropriate safeguards for transferring your Personal Information to the U.S.

Security

We strive to utilize reasonable organizational, technical, and administrative measures to protect your Personal Information. However, it’s important to note that no data transmission or storage system can be guaranteed to be completely secure. If you are given a password (or you choose one) to access specific areas of our Site, you are responsible for maintaining its confidentiality. Should you suspect any security concerns regarding our interaction, such as a compromised account, please contact us at contact@wristby.com.

Your Rights Under the General Data Protection Regulation

This section is relevant if you reside or are located within the European Economic Area (“EEA”). We adopted this policy to comply with European privacy regulations, including the General Data Protection Regulation (“GDPR”). Terms defined within the GDPR maintain the same meanings when referenced in this section. In most instances, Wristby serves as the data controller for processing Personal Information received through the Site.

We aim to ensure the accuracy of your Personal Information. Therefore, we encourage you to update your account information when necessary. Below are the rights you may have concerning your Personal Information, subject to applicable laws. We take all reasonable measures to ensure that the Personal Information we process is limited to what is necessary for the purposes outlined in this Notice.

If you reside in the EEA, your data protection rights include:

The right to access, update, or delete the information we hold about you.
The right to rectify your information if it is inaccurate or incomplete.
The right to object to the processing of your Personal Information.
The right to request restrictions on the processing of your Personal Information.
The right to data portability, allowing you to receive a copy of your information in a structured, commonly used format.
The right to withdraw consent where Wristby relied on your consent to process your Personal Information.

Legal Basis for Processing Personal Information

We rely on the following legal bases when processing your Personal Information:

Processing related to your interactions with our Services, such as commenting on our community blog or completing a purchase, is vital for responding to or fulfilling your requests before engaging in a contract with us.
When applying for employment through our Site, the processing of your contact details and employment history is essential for evaluating job applications and conducting interviews. Without this information, we cannot assess your application.
Account-related data is necessary for setting up and managing accounts for users, allowing access to our Services, and contacting you regarding your usage. This use is essential for fulfilling the contract between you and us.
Email communications regarding new services or promotions will only be sent with your consent or after you opt in. Failure to provide consent will prevent us from sending such communications, and you may withdraw consent anytime as described below.
Our utilization of data regarding your use of the Site and Services is necessary for our legitimate interests in understanding user engagement, improving your experience, and our Service offerings. Additionally, we have a legitimate interest in aggregating and anonymizing data for business purposes. When processing for legitimate interests, we carefully consider potential impacts on you and your rights, ensuring our interests do not overshadow yours unless we have your consent or legal grounds for such activities.

Retention of Personal Information

Wristby will retain your Personal Information only as long as necessary for the purposes set forth in this Notice. We will utilize your Personal Information as needed to comply with legal obligations, resolve disputes, and enforce our policies.

All information you submit to us is securely stored on our servers or those of our third-party data providers.

Automated Decision Making

Automated decision-making refers to decisions made solely on automated processing of your Personal Information. If you apply for, utilize, purchase, or make a claim with Wristby Insurance—offered through Chubb—we may use automated decision-making for various reasons, including conducting a credit check, assessing individual risk for underwriting, and determining the likelihood of fraud in claims. For further details on automated decision-making by Chubb, please consult their Privacy Policy.

Exercising Your Rights Under GDPR

If applicable, you may exercise your rights under GDPR by submitting a verifiable data subject request using the contact information provided below. You may request access to your Personal Information or lift on behalf of someone you are authorized to represent. Your request should include your full name, email address, and a statement confirming your status as an EEA resident. We may require further verification of your identity and residency to process your request. Typically, we will respond to your request within 30 days, or we’ll inform you if additional time is necessary.

Please be aware that we will ask you to confirm your identity before addressing your request, and we may refuse your request if we cannot verify your identity or if it lacks authorization.

If you wish to raise a concern about our handling of your data, you may contact your local supervisory authority. However, we hope to assist with any queries or concerns regarding your Personal Information first by reaching out to:

Wristby, Inc.

Email: contact@wristby.com

Children’s Privacy

Our Site and Services are not intended for individuals under the age of 18, and we do not intentionally collect Personal Information from such individuals. If we discover that we have inadvertently collected Personal Information from a child under 18, we will delete that data. Should you believe we have gathered data from a minor, please notify us at contact@wristby.com to request deletion.

Changes to This Privacy Notice

We may update this Privacy Notice at any time. All alterations will be posted on this page, with the revised effective date indicated at the top. We encourage you to regularly refer to this page to stay informed of our current policies. If required by law, we will notify you of these changes. By continuing to use the Site and/or the Services or providing information after the updated Notice is posted, you agree to be bound by the revised Privacy Notice.